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It has been a big week for trust online and we wanted to highlight some of the identity-related stories making headlines this week: Last night Channel 4 news reported Global Personals, a white-label dating platform that powers 7,500 of online dating sites, had employed a team of people to create fake profiles and message registered users to get users to subscribe to the paid service which allows sending and receiving of messages with other dating prospects.If you follow mii Card closely you’ll know we are passionate about creating trust online.In 2012, another dating site, e Harmony, was breached when it allowed customers to use the unsecure password, "password," according to a statement.Company officials added, "e Harmony has since eliminated that as a possibility and it continues to be a safe and secure environment for individuals looking to find the love of their life." (: Mistakes businesses are still making in cyberspace) Finally, online daters need to be careful with potential matches.More cyber criminals are turning to online dating websites to take advantage of individuals searching for that special someone. One in 10 Americans have used an online dating site or application, according to Pew Research."We've seen a dramatic increase in the attacks on online dating sites and data breaches in general over the last three years," said Alisdair Faulkner, chief products officer for Threat Metrix, a cybersecurity firm that helps authenticate website users.Officials at Include Security told CNBC they alerted Tinder to the location vulnerability and that the issue had been fixed in December.In a statement emailed to CNBC this week, Tinder's co-founder and CEO Sean Rad said after learning about the vulnerability, "Tinder implemented specific measures to enhance location security and further obscure location data," adding, "Our users' privacy and security continue to be our highest priority." Threat Metrix's Faulkner said while location-based social networks and dating sites are all the rage, they pose risks.
In January 2013, hackers took personal information for as many as 42 million people from Cupid Media, an Australian-based company that runs dating sites.Hackers try to infiltrate internal dating site messaging services to send malicious links.Hackers essentially try to breach dating sites to leverage trusted connections to send links laden with malware, Faulkner said.Another cyber security firm, called Include Security, revealed on its blog this week that hackers had been able to potentially access the location of Tinder users—prior to more recent fixes.
The Tinder app allows people to find singles who live close to them.It’s what underpins the mii Card service, proving real identities, that ‘I am who I say I am’ purely online, so we can create trust with the people we connect with on our social and professional networks, dating and personals sites.